Insider Risk Alert

New Study Reveals 58% of Future Healthcare Workers Would Sell Patient Data: Why Insider Risk Is Now Your Greatest Threat

If you operate a medical practice or medical spa, here's a number that should keep you up at night: More than half of the people entering your workforce would sell your patients' most sensitive information for the right price. Not in some hypothetical future. Not in some dystopian scenario. Right now.

58%

of future healthcare IT workers said they would violate HIPAA and steal patient data if paid to do so

A new study from the University of Buffalo, published in January 2026, surveyed 500 undergraduate students in technology-related programs—the same people who will soon be managing your electronic health records, configuring your network security, and handling your patient data. When asked if they would illegally obtain and disclose protected health information for payment, the majority said yes.

The price? For some, less than $10,000.

The Uncomfortable Truth About Insider Threats

We spend enormous energy worrying about hackers in foreign countries, sophisticated ransomware gangs, and zero-day exploits. These threats are real. But this study confirms what those of us in security have known for years: your greatest vulnerability walks through your front door every morning.

The research found that willingness to violate HIPAA varied by salary level and perceived probability of being caught. Higher-paid employees required more money to be tempted. Those who believed they could avoid detection needed less. Perhaps most troubling: individuals with an interest in "ethical hacking" were actually more susceptible to accepting payment for illegal data access.

"As cyberattacks and data breaches continue to rise, particularly in health care and other data-intensive sectors, our findings underscore the need for organizations to address the human and economic dimensions of cybersecurity alongside traditional technical controls." — Professor Lawrence Sanders, University of Buffalo School of Management

Why Medical Practices and Med Spas Are Uniquely Vulnerable

Large hospital systems have compliance departments, dedicated security teams, and established insider risk programs. They're still vulnerable, but they have resources. Medical practices and med spas? Most have none of these protections.

Consider what makes your environment particularly attractive to bad actors:

A front desk employee with financial stress. An IT contractor with database access. A billing specialist who knows exactly which patients would pay to keep their procedures private. These aren't hypothetical scenarios. They're the exact conditions this study measured.

The Regulatory Reality

When an insider breach occurs, HIPAA doesn't care that you're a small practice. The penalties are the same:

And here's what most practice owners don't realize: you can be held liable for insider violations even if you didn't know they were happening. HIPAA requires you to have reasonable safeguards in place. "We trusted our staff" is not a defense.

What an Effective Insider Risk Program Looks Like

Building a program that actually protects your practice requires more than an annual training video and a policy document no one reads. It requires understanding human behavior, implementing appropriate controls, and creating accountability without destroying the collaborative culture that makes healthcare work.

Core Elements of Insider Risk Management

  • Access controls based on actual need: Not "what they might need someday"
  • Activity monitoring and audit logging: Knowing who accessed what, when, and from where
  • Behavioral indicators framework: Identifying warning signs before violations occur
  • Clear policies with documented consequences: Staff must know the rules and the penalties
  • Regular training that addresses motivation: Not just "don't do this" but "here's what happens when you do"
  • Background screening and ongoing evaluation: Trust, but verify—continuously
  • Separation of duties: No single person should have unchecked access to sensitive data
  • Incident response readiness: When (not if) something happens, you need a plan

Why We Built Our Practice Around This Problem

At SPM Advisors, insider risk isn't a service we added to a menu. It's the foundation of how we think about security.

Our team has spent years building and leading insider risk programs for organizations across multiple industries and continents. We've worked in environments where the consequences of insider compromise weren't just regulatory penalties—they were matters of national security, operational continuity, and human safety.

That experience shapes how we approach every medical practice and med spa engagement:

The regulatory landscape is getting stricter. The threat actors are getting bolder. And now, we have research confirming that more than half of the workforce entering healthcare would compromise your patients for money.

The Question You Need to Ask

Look around your practice. Think about everyone who has access to patient records, payment information, and sensitive communications. Now ask yourself:

Would you bet your practice, your reputation, and your patients' trust that every one of them would say no to $10,000?

If you hesitated, even for a moment, you already know what you need to do.

Don't Wait for an Insider Incident to Take This Seriously

Let's have a confidential conversation about your current insider risk posture and what it would take to build a program that actually protects your practice.

Schedule a Confidential Consultation
Source: This article references research conducted by Professor Lawrence Sanders and colleagues at the University of Buffalo School of Management, as reported by HIPAA Journal on January 23, 2026. The study surveyed 500 undergraduate students in technology-related programs regarding their willingness to violate HIPAA in exchange for payment.
SPM Advisors

SPM Advisors

Signature Peace of Mind Advisors provides specialized cybersecurity and insider risk advisory services for medical practices, med spas, and healthcare-adjacent organizations. Our team brings years of experience building and leading security programs across industries and around the world.